As your business grows and evolves, your customer base will expand, your sales processes will become more complex, and the amount of data you’ll need to manage will multiply. This is where Customer Relationship Management (CRM) software comes in. CRM…
As businesses evolve and expand, their methods for managing customer interactions and data need to keep pace. Many organizations start with a simple spreadsheet system, but quickly discover that this method has limitations, especially as data volume and complexity grow.…
A CRM system is an integrated collection of applications, usually cloud-based, like the marketing cloud, sales cloud, and service cloud that compile and store client data. This system presents a central hub for sales teams to manage customer interactions, thereby…
